Jubilation As Davido Appointed As Maison Martell’s Ambassador

Davido has been named “the one who has the power to challenge others and open opportunities for others” as an international ambassador for Cognac House.

Mumm Perrier, the chief executive of Martell, has lauded Davido’s distinctive talent and strong personality.

For Martell, a “Standout Swift” is someone who challenges convention and opens the way for others – and Davido certainly has that power. “Davido and Martell are above all the story of an encounter.

Davido is fired by the same creative energy as Martell. His songs are a way for him to express his unique talent and his bold personality and – above and beyond that – to speak for his generation,” says César Giron, CEO of Martell Mumm Perrier-Jouët.

Like Martell, Davido is creating a legacy that starts – but does not end – with him. “I am proud to go on this incredible adventure with Martell, as I know we are pursuing the same goal: opening the way for others, each within our own creative field. We share the same idea that we rise by lifting others” he added.

The New Martell Blue Swift campaign featuring Davido is said to be unveiled later this year.