Margret Jimoh, often known as Maggi Rice, a Nigerian woman from Ado Ekiti, Ekiti state, has demonstrated that traders may still make money without raising their prices.


In a BBC News Yoruba documentary, the woman said she has been selling cooked rice since 1984. Interestingly, her rice is sold at N10 per portion.

The woman revealed that when she started years back, her food used to go for N5 per one and she had to slightly change the price to N10.

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She said: “The reason why I started rice at a cheap price is because things are hard enough… I started selling rice at N5 per portion…”

She said she is widely known as a friend of the poor because of the way she plies her trade without looking for excessive profits.

To show that what she does is not 100% charity work, the woman said that despite selling at a very low price, there is still enough gain for her.

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With the sum of N50, an amount that could only get little in the present Nigerian economy, a customer would buy relatively enough rice and meat at her place.

Madam Margret disclosed that what she does has always opened doors of favour for her. In revealing some of the challenges she has had, the rice seller said hot water once splashed into her eyes.

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